Target CPA vs Manual CPC: Which Google Ads Bid Strategy Should You Use?

If you’ve ever stared at your Google Ads dashboard wondering whether to go with Target CPA or Manual CPC, you’re not alone. Both are solid options, but they’re pretty different. So, which one’s better? Well, it depends. Let’s break it down in plain English so you can decide what’s best for your campaign.

Target CPA (Cost Per Acquisition) is like putting your Google Ads campaign on autopilot. You tell Google, “Hey, I want to pay $50 per lead (or whatever your goal is),” and Google’s algorithm does the rest. It adjusts your bids in real-time to get you as many conversions as possible at that target cost.

The best part? It’s hands-off. You don’t have to micromanage bids because Google’s AI does the heavy lifting. It’s also great for scaling if you’ve got a steady flow of conversions. Plus, it saves you time—perfect if you’re juggling a million other things and don’t have hours to spend on bid adjustments.

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