Can You Set a Max CPC Limit with Automated Bid Strategies in Google Ads?

Bid strategies obviously play an important role when it comes setting up and managing a Google Ad Campaign. For Search Ad Campaigns the main bid strategies are Manual CPC, Maximize Click, Maximize Conversion, Target CPA, Target ROAS & Maximize Conversion Value.

There’s also Target Impression Share but that bid strategy isn’t one I recommend really. There may be some niche situations where it may be a good idea but that would be a rarity. I digress.

With Manual CPC you obviously have the most control over setting a max CPC limit on the keyword level. Next up is Maximize Click which lets you set a max CPC limit on the campaign level.

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