Qualified leads, faster: React + UseBasin multi‑step forms for Google Ads

We rebuilt our Google Ads landing page stack around React and UseBasin to fix a problem that was costing us real money: too many low‑intent leads sneaking through single‑step forms. The goal wasn't more submissions. It was better buyers.

React gave us the flexibility to design multi‑step forms that qualify prospects as they move through the page. Instead of a single box asking for "name, email, phone," we guide people through budget ranges, project type, timeline, and a few deal‑breakers that matter for our services. Serious buyers keep going. Price shoppers and bots drop off early. That change alone improved lead quality and made follow‑up feel like sales, not triage.

The switch from Webflow to React was about speed and control. In Webflow, every change to logic or component behavior felt like fighting the tool. In React, we define state, write clear conditional flows, and ship updates fast. Using Cursor, we move from idea to production in hours. New fields, new scoring rules, new copy—push, preview, refine. When campaigns change, our form logic changes with them.

UseBasin handles the intake reliably and cuts down on garbage before it hits the inbox. Their spam protection—honeypot, geo filters, rate limiting—has been more effective than what we ran with Webflow forms. Basin also makes it easy to route submissions, store payloads, and send clean notifications with the qualification context we need for first contact. Pair that with conversion tracking, and we're not just counting forms—we're weighting quality and closing loops in Google Ads with meaningful signals.

Multi‑step forms aren't about adding friction for the sake of it. They're about aligning effort with intent. If someone is ready to buy, answering four or five focused questions feels natural. If they're just browsing, they won't push through. That's the point. Your cost per qualified lead goes down because your team isn't spending time on conversations that were never going anywhere.

The workflow looks simple from the outside. We build with React, ship with Vite, deploy quickly, and manage form submissions through UseBasin. In practice, the impact is in the details: progress indicators that keep people engaged, smart defaults that reduce drop‑off, and scoring rules that surface the right prospects first. Sales calls start with context—budget range, project type, and timeline—so we skip the small talk and focus on fit.

If you want to move faster, we've already packaged the approach. Inside the Freak.Marketing membership area, you'll get access to our multi‑step landing page templates built in React, plus step‑by‑step guidance on qualification questions, scoring, and tracking. Plug in your offer, connect UseBasin, turn on conversion tracking, and start filtering for buyers. It's everything we use to run our own campaigns, ready for you to deploy.