How Much Should You Pay Per Lead with Your PPC Ad Campaign?

Obviously, in a perfect world, you'd love to be able to just name your lead price and sit back as leads fill your inbox every day, but that's not the reality.

This is because there is a finite number of clicks to be had for a given search query or demographic and unless you're in a niche where you have zero competitors, you're going to need to compete with other companies for these clicks.

If you're just trying to generate leads at as low of a cost as possible, you'll likely see barely any clicks or conversions, which means you're going to be leaving money on the table.

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