Do You Need to Add Negative Keywords to Your Google Ad Campaign?

When setting up a Google Search Ad Campaign, obviously you can pick what keywords you want to target for the campaign. This tells Google Ads what keywords users type into Google should trigger your ad to display in the Google search results page. 

Choosing search keywords to target is the focus of your search ad campaign. If you look closer you’ll also see something called “negative keywords” next to ‘search keywords’ in your campaign. 

What is a negative keyword and should you be adding negative keywords to your campaign too?

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