Should You Have Dedicated Landing Pages for Each Ad Group?

Since you should be having your ad groups set up based on themes, it makes sense to have a dedicated landing page for each ad group using that theme in the landing pages headline and throughout the copy.

So for example, let’s say you’re a flooring company and you offer carpet, hardwood, laminate, etc. You’d want each of these themes broken up into separate ad groups or campaigns and you should have separate landing pages for each. 

Then you can have a more general landing page that shows all the flooring options when they search more general terms like “flooring company near me”. Since they don’t specify carpet, hardwood or laminate, you’d want the landing page to be more general and show all of your flooring options.

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