Can You Track Google Ad Offline Conversions in Hubspot for Phone Call Leads?

I've been working extensively with HubSpot lately, particularly in setting up Google Ad Conversion Tracking with HubSpot landing pages and forms. HubSpot’s Enterprise Marketing Hub simplifies tracking conversions like form submissions, marketing-qualified leads, or offline sales as Google Ad Conversions. If you’re not using the Enterprise Marketing Hub, the process can be more complex, but that's a topic for another time.

Tracking Phone Call Leads: Is It Possible?

What if your business primarily generates leads through phone calls? Can HubSpot’s Google Ad Integration track calls as a conversion? Can it track marketing-qualified leads and offline sales originating from phone call leads?

I recently posed this question to HubSpot support regarding the tracking of offline conversions from phone calls, and here’s what they had to say:

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