Which Google Ad Bid Strategy Is Right for Your E-commerce Campaign?

You have an e-commerce shop that you're wanting to set up a Google Ad Search Campaign for, but you still have one nagging question; which bid strategy should you use?

Before you answer this question, you want to make sure you have proper sales conversion tracking set up for your Google Ad campaign so you know which keyword and which ad is generating the best return on ad spend, not just the best cost per sale.

This is especially important if you have a lot of products that range in price.

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