Which Google Ad Bid Strategy Is Best for Lead Generation Campaigns?

You're preparing to set up a new Google Ad campaign for your business and your goal is simply to generate leads that you can then close over the phone, on a Zoom call, or in person.

You have your landing page and offer all ready to go and you even have conversion tracking already set up. The only decision you have yet to make is what bid strategy to use.

There are so many options it can be rather confusing. You have Manual CPC and Enhanced CPC, you have automated bid strategies like Maximize Clicks, Maximize Conversions, Target CPA (tCPA), Target ROAS (tROAS), etc.

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