Can You Generate Conversions with Maximize Clicks Bid Strategy?

Maximize Clicks Bid Strategy is not as popular as Maximize Conversions and other automated bid strategies. It’s easy to forget Maximize Clicks is also an automated bid strategy. You can of course set a max CPC bid limit on the campaign level with it but the main question many have regarding it is whether or not you can use it to generate conversions.

I think it’s because of the name “maximize clicks”, but for some reason people think that you can’t generate conversions using this bid strategy. Result assured that, despite its name, you can still get conversions on your campaign using Maximize Clicks Bid Strategy so long as you have conversion tracking set up on your website and in your Google Ads Campaign. 

The name “maximize clicks” just refers to the way the bid strategy works. Instead of focusing on driving conversions only, no matter the cost per click, it tries to get clicks as cheap as it can so you get more clicks for your budget. It’s still possible to optimize a campaign to increase conversions using this bid strategy but it takes more manual work excluding underperforming keywords, locations, audience segments & demographics. 

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