How to Qualify Leads Using Your Web Form
Sep 18, 2024
You’ve started advertising your website via PPC ads like Google Ads or Meta Ads and you’re receiving leads but you’re starting to notice that a high percentage of the leads are very low quality. Weeding through so many low quality leads is a huge time sink and you need to figure out how to somehow reduce or eliminate the number of low quality leads you’re receiving.
While there is no method for eliminating all low quality leads coming in, you can qualify them using your lead gen form so at least you’re reducing the number of low quality leads you’re receiving.
The most common criteria for qualifying leads is whether or not they can afford your product or service.
You can do this by adding a form field asking if their budget is over $X. $X being the minimum budget a lead would need to to be able to afford your product or services. Then they can answer the question with a drop down menu showing 2 options; yes or no.
If they answer no, then you could display an input field prompt telling them that their budget is too low for your services and don’t allow them to submit the form. Basically we need to make the form submission require a “yes” answer to the budget/pricing question.
If there are any other major criteria for qualifying leads, other than price, you can also add that as another form field and make it required for submitting the form. This pricing/budget field should serve most needs for qualifying leads to a certain extent.
Now if you’re having issues getting leads to begin with, I wouldn’t recommend qualifying leads via the web form in this manner. This is because you’re asking qualified leads to jump through more hoops to reach out to you and if you’re struggling to get leads, you don’t want to do that.
If you’re getting high lead volume and just want to cut down on the number of unqualified leads you’re receiving, that’s when it’s a good idea to implement these additional form fields to qualify leads before they submit the form.