Why Your Budget Might Be Too Low to Use for Max Conversions Bid Strategy

It probably happens about once every other month or so where a local business in a competitive niche like roofing or plumbing comes to me complaining about their Google Ad Campaign and how it’s not producing any leads.

Then I come to find out they only have a $30/day budget and they’re using Maximize Conversions Bid Strategy. Of course they are complaining about CPC being too high and lack of leads coming in. They always want to know if there are any cheap keywords that will bring in good leads. They’re hyper focused on the CPC, obviously because their budget is so low.

So what’s the issue here? Are they just not targeting the right keywords? Is their budget too low? Are they using the wrong bid strategy?

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