Should You Focus on Only Targeting Keywords with a Low CPC?

When setting up and managing a Google Ad Campaign, you have to make several important decisions. One of those decisions is how much you’re willing to pay per click and whether or not you should try to focus on getting the cheapest clicks possible.

Some would say obviously the lower you pay per click the better right? Not exactly, sometimes you can actually see a lower cost per conversion & higher return on ad spend ROAS by paying MORE per click and here’s why.

The CPC for a given search auction is determined mostly by competition. The more advertisers there are bidding for a given search auction the higher the CPC is on average. Some advertisers are using automated bid strategies like Max Conversions however, which means they’re not manually setting their bids for each auction, they’re letting Google Ads determine how much to bid per click for a given auction.

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