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What to Do When Google Ads' Exact Match Isn't Exact Enough

May 14, 2025

How to Track Which Google Ad Leads Came in Through the Location Asset

Apr 17, 2025

The Data-Driven Approach to Google Ads Location Targeting

Apr 8, 2025

Maximize Clicks vs Maximize Conversions: Which Bid Strategy Is Best for Your New Google Ads Campaign?

Mar 30, 2025

Beyond the Top Spot: A Smarter Approach to Google Ads Positioning

Mar 24, 2025

How the Maximize Conversions Bid Strategy Can Sometimes Generate Low-Quality Leads

Mar 19, 2025

If Clicks Go Up, Will Conversion Rate Always Go Down?

Mar 17, 2025

Should You Use Performance Max Campaigns Without Merchant Center?

Mar 14, 2025

Why I’ve Moved Away From Manual CPC & Maximize Clicks Bid Strategies

Feb 21, 2025

Target CPA vs Manual CPC: Which Google Ads Bid Strategy Should You Use?

Feb 2, 2025