How to Dynamically Personalize Landing Pages for Hyper-Local Google Ad Campaigns (Without Losing Your Mind)

Let’s face it: if you’re running Google Ads for dozens, hundreds, or (gulp) thousands of cities, the idea of creating a unique landing page for every single one is enough to make even the most caffeinated marketer want to run for the hills. But what if you could serve up locally relevant landing pages—without the endless copy-paste grind or a sprawling campaign structure?

Welcome to the magic of dynamic city insertion using IP-based geolocation.

Why Hyper-Local Matters
Google loves relevance, and so do your potential customers. Ads that mention a user’s city in the headline and landing page copy get higher click-through rates, better Quality Scores, and, let’s be honest, make you look like a marketing wizard. But creating individual pages for every city is a logistical nightmare.

The Smart Solution: Dynamic City Replacement
Instead of building a page for every city, you can use a sprinkle of JavaScript and a pinch of a free IP geolocation API to automatically swap in the visitor’s city name wherever you want on your landing page. No permission prompts. No awkward “Allow Location?” pop-ups. Just a seamless, personalized experience.

Here’s how it works:

1. When a user lands on your page, your script fetches their approximate city based on their IP address (think: “San Francisco” or “Topeka”).

2. The script then finds and replaces placeholder text (like “your city”) in your copy.

3. If the city can’t be determined, it defaults to a generic term—so your page never looks broken.

The code is simple (and you can copy-paste it into your site):

(function() {

  const defaultCity = "your city";

  const cityElements = document.querySelectorAll('.city-name');

function updateCityName(city) {

    cityElements.forEach(el => {

      el.textContent = city;

    });

  }

fetch('https://ip-api.com/json/')

    .then(response => response.json())

    .then(data => {

      const city = data.city || defaultCity;

      updateCityName(city);

    })

    .catch(() => updateCityName(defaultCity));

})();

Just add ‎`<span class="city-name">your city</span>` wherever you want the city to appear. Done.

The Benefits:

• Scalability: One landing page, infinite cities. Your Google Ads can target hundreds of locations without ballooning your campaign structure.

• Relevance: Visitors see their city in your copy, making your offer feel tailor-made.

• No Privacy Roadblocks: No browser permission prompts, no invasive tracking—just IP-based approximation.

• Easy Maintenance: Update your landing page copy in one place instead of managing an army of near-identical pages.

In short: dynamic city insertion lets you localize at scale, boost your ad performance, and keep your sanity. Now go forth and conquer those hyper-local campaigns—without breaking a sweat.