How to Track Abandoned Squarespace Forms for Retargeting

If you’re running any kind of lead generation campaign on Squarespace, you know that not every visitor who starts filling out your form actually hits “submit.” That’s just digital life. But here’s the thing: those abandoners are some of your warmest prospects—they’ve already shown intent. If you’re not tracking them and retargeting, you’re leaving money on the table.

Let’s walk through how to track abandoned Squarespace forms in a way that’s actionable for retargeting, with as many specifics as possible.

Why Bother Tracking Abandoned Forms?

Before we get technical, let’s answer the “why.” People who begin to fill out your form but don’t finish are expressing interest. Maybe they got distracted, maybe your form was too long, maybe they’re just not ready yet. Retargeting these users (think: Facebook Ads, Google Ads, or even email if you capture partial info) gives you a second shot at converting them.

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