Jul 5
2026
2026
Google Tag vs GTM vs GA4 vs AW Tag: The Only Setup Order You Need
Your site needs one tag: GTM. Everything else, the Google Tag, Conversion Linker, GA4 events, and Ads conversion tags, lives inside it. Here's the exact setup order.
Know if your Google Ads are working. Know what to do when they’re not.
Guides and checklists for advertisers who want to understand their accounts, not just stare at them.
Free resources
Free with a Freak.Marketing account.
Free
Stop Flying Blind
You trusted Keyword Planner, launched, and real CPCs came in double what it told you.
Free
The Unequal Lead
Google is optimizing for your cheapest leads, not your best ones.
Free
OCT Setup Checklist
Your offline conversion tracking is probably broken right now and you won’t know until Smart Bidding goes sideways.
Free
Landing Page Audit Checklist
Your landing page is why your Google Ads aren’t converting. Not your bids. Not your keywords. The page.
Paid courses & products
$49
Signal-Rich Structures
Your account structure is messy and smart bidding is learning from noise.
$29
PMax Lead Gen Setup Checklist
You launched PMax for lead gen and the dashboard showed conversions while the client’s phone barely rang.
$147
Google Ads Lead Gen Mastery
Low-quality leads, weak conversion signals, campaigns that spend but don’t produce quotable opportunities.
$147
AI-Powered Landing Pages
$1,000 of clicks into a page that produced one form fill, and you can’t tell if it’s the page or the campaign.
If you’d rather hand the account over than learn the method yourself, that’s a separate conversation. See management services →
We’ve seen a 131% increase in conversions this quarter, compared to last quarter, thanks to Steve’s Google Ad management services.Omir · CarsOfLA · Ads management client
Latest posts
Jul 2
2026
2026
Landing Page Not Converting? Check Your Traffic Before You Touch the Page
Most 'broken' landing pages are getting junk traffic, not failing to convert real buyers. Here's the diagnostic order: search terms first, then match types, then the page, then tracking.
Jul 1
2026
2026
Google Ads Says Your Offline Conversion Upload Succeeded. So Where Are the Conversions?
Your offline conversion CSV uploaded successfully but nothing shows up in Google Ads. Here's the six most common causes, ranked from most to least likely, and how to fix each one.
Jun 28
2026
2026
Why Your Google Ads Search Campaign Is Sending You Junk Leads (And It's Not the Keywords)
Google turns on Search Partners and Display Network by default in every search campaign, and that's often the real source of junk leads, not your keywords. Here's how to check your network segment data and fix it.
Jun 24
2026
2026
Google Says 50 Phone Call Conversions. Your Phone Log Shows 20. Here's Why.
Google Ads tracks call conversions as click-to-call events by default, firing the moment someone taps your number, not when a real call connects. Here's how to fix the gap between reported conversions and real phone conversations.