What Does It Mean to ‘Optimize’ a Google Ad Campaign?

You hear it all the time. You have to optimize your campaign in order to improve results or increase your return on ad spend.

Well that sounds great, you definitely want to increase your return on ad spend and make more money. Who doesn't!?

But what exactly does it mean to 'optimize' your campaign? What tasks does the include?

Sign up for free access to this post

Free members get access to complete blog posts like this one, plus exclusive Google Ads strategies and case studies.