Track Streaming Audio Played 50% or More as a 'Conversion'

You have a website featuring one audio file streaming on the page and you're wanting to drive more engagement, more 'plays' for this audio file by using PPC advertising like Google Ads.

The problem is, you're not sure how to track audio streams as a 'conversion'. Without having that setup, it'll be difficult to see which ad channels and which keywords are generating the most 'plays' on your audio file.

I recently had this issue while setting up a Google Ad campaign to help a friend promote his band. We're trying to drive more engagement with his band and get more people listening to their music.

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