How to Track Appointments Scheduled over the Phone as Google Ad Conversion

You have a Google Ad campaign set up driving calls to your place of business and it's great that you're able to track call conversions in your campaign, but there's just one problem. You're only tracking call conversions and you have no clue how many of these calls are leading to appointments being scheduled.

Not having this data makes it difficult to know where to allocate your marketing budget for maximum profitability.

So what's the best way to get this data?

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