Top 3 Reasons Why AI Sucks at Content Marketing

AI is all the rage these days when it comes to creating content to use for content marketing. Everyone thinks it's as simple as making a couple prompts and ChatGPT or AI like Cohesive will just spit out perfect content that you can publish and use as your own with very little effort. AI is promoted as being a huge time saver for those that need to create content for their business and in my experience it's just not the case.

I've been experimenting with these tools to see how great they are at producing content like blog posts and here are the top 3 reasons why I think they suck and you shouldn't waste your time using AI to write content for content marketing purposes:

1. Factual errors

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