Thank You Page Conversion Tracking In Google Analytics 4 (GA4)

Jun 29, 2024

You have a new marketing website all set up to generate leads for your business but there's just one problem; before you can start advertising your website, you need to set up "thank you page" conversion tracking in Google Analytics 4 so you can know which marketing channels are driving the most form submissions (i.e. leads).

It's very easy to track views of your "thank you" page as a conversion or key event in Google Analytics 4.

First click on the gear icon on the bottom left corner of your Google Analytics account to go to the settings

__wf_reserved_inherit


Next, click on "Events":

__wf_reserved_inherit

After that let's click here to create a new event:

__wf_reserved_inherit

Click the "Create" button:

__wf_reserved_inherit

Enter a name for your custom event, select page_location in the parameter box, contains operator and in the value box enter URL for your thank you page without your domain name:

__wf_reserved_inherit

Unlock The Power of Google Ads

Unlock The Power of Google Ads

Join our newsletter to learn all of the latest Google Ad tips & tricks.