Setting Up & Installing Google Tag Manager

We use Google Tag Manager to set up most of the Google Ad Conversion Tracking we set up. There are some edge cases where we don't use Google Tag Manager, but most of it is handled via Google Tag Manager. This means it's important to know how to set up and install it on your website! In this blog post we're going to show you how to do it step-by-step with screenshots.

Creating a Google Tag Manager Account

Using the same Google Account you signed up for Google Ads with, visit ​https://tagmanager.google.com​ and after signing in select the "Create Account" button:

Next, enter your Account Name, select your country, container name (which is just your domain name without the https), select "Web" and then click the blue "Create" button:

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