Should You Run Google Ads Under Competitor Branded Keywords?

We already talked about whether or not you should run Google Ads targeting your own brand here. What about when people are searching for your competitors? Is that even allowed?

For example, this would be like Coca-Cola advertising in Google when people search for Pepsi, and vice versa.

Obviously, I'm not going to touch on whether or not this is ethical. So long as you don't have your competitor's brand name IN your ad, it's totally allowed by Google.

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