Should You Track Google Ad Offline Conversions If Your Sales Cycle Is Longer Than 90 Days?

Some businesses have a longer sales cycle which means it can take longer than 90 days before a lead makes a purchase and becomes a customer. This is usually the case for products or services that have a higher price point and higher levels of complexity.

This makes tracking offline sales conversions difficult, and in some cases impossible, since Google Ads conversion window maxes out at 90 days. 

This means that if the prospect buys 90+ days after they clicked on your Google Ad and became a lead, their sale will not be attributed to your Google Ads account as a conversion.

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