What Should The Real Goal Be For Your Google Ad Campaign?

Having been a Google Ad Manager for years now, it’s easy for me to forget that some businesses don’t even know what their goal should be when it comes to their Google Ad Campaign. What defines a successful campaign for them?

A lot of times you’ll hear, “I want to be shown above my competitors in Google search” or something similar like “I want to just show up on the top of the page for this keyword 100% of the time”.

Other times they’ll say, “I just want more leads at this unrealistically low price”.

Sign up for free access to this post

Free members get access to complete blog posts like this one, plus exclusive Google Ads strategies and case studies.