How Your Company Should Be Handling Content Marketing & SMM

Content marketing for a company can be difficult but over the long term, there's almost nothing that provides a better ROI.

Most companies I've come across typically would hire a marketing person to handle all of their content marketing needs either in house or as a freelance contractor.

It's always great to have someone in charge of the content marketing, somebody to take the lead and make sure everything is published correctly. If they're the only one creating content, however, it's going to handicap your content marketing strategy.

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