Capturing gclid and Tracking Offline Conversions with Gravity Forms

I’ve set up Google Ads offline conversion tracking several times over the years. The first step is always modifying the lead form so that it captures the gclid and inputs it into a hidden form field so when the lead submits the form, the gclid is passed along with their name, email address, etc. If you’re using a CRM and and your form is mapped to custom fields in your CRM then it’ll push the gclid to your CRM too.

I’ve mostly set this up using Webflow’s web forms and a few others and it usually goes off without a hitch. Just like I explain in this blog post.

The problem is there are a lot of form solutions especially in the Wordpress world and they all function a little differently. One of the most popular form plugins for Wordpress is Gravity Forms. If you’re reading this then you’ve probably heard of it.

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