7 Simple Rules To Optimize Your Landing Page For Conversions

You're getting ready to start an ad campaign and you want to make sure your landing page or website is optimized for conversions. You'd hate to spend a bunch of money on traffic only to have it not convert into leads or sales for your business.

This may seem like a complicated endeavour but it's dead simple with these 7 simple rules:

1) Make your sales pitch easy to read

We've known for quite sometime what makes text readable; single column, sharp contract, good spacing, in other words, you want clean, easy to read text that doesn't distract the reader. You want them completely entranced by the words.

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