Low Quality Leads & What You Can Do About It

You’ve put time, effort, and money into your Google Ads campaign, and it’s doing… okay. Leads are coming in, which is a great start, but when you dig deeper, there’s a problem: too many of those leads aren’t turning into paying customers.

Instead of being the growth engine you envisioned, your campaign feels inconsistent. Sure, you’re seeing some results, but they’re not enough to confidently say your ad spend is driving real, meaningful growth for your business.

The frustration builds when you realize that while you’re attracting clicks and inquiries, you’re spending your budget on leads that don’t convert into the opportunities you need. The numbers might look good on the surface, but it doesn’t translate into profitability—and that can leave you questioning if Google Ads is even worth it.

Sound familiar? If so, you’re not alone. Many businesses struggle with this exact problem. But the good news is that it doesn’t have to stay this way. The key isn’t in scrapping your campaign—it’s in refining it.

That’s where High-Value Leads Accelerator comes in. This course is here to help you shift the focus from quantity to quality, giving you the tools and strategies you need to turn a steady flow of leads into a consistent stream of high-value prospects ready to take action.

Why you're experiencing this issue…

The main problem is because you're only tracking leads (calls and form submissions) as Primary Conversions. Google Ads treats all of these leads as equal value because it doesn’t know any better. Why? Because you’re not giving it the data. How else is it supposed to know?

To compound the problem, there’s a good chance you’re using Maximize Conversions bid strategy and this can sometimes exacerbate the problem of low quality leads when you’re only tracking leads as Primary Conversions. Again, it goes back to Google treating all of these conversions as if they’re the same value because it doesn’t know any better. You see, lower quality leads, bot leads and/or spam leads are more likely to trigger a conversion than higher quality ones and since Google Ads can’t differentiate between the two without conversion values it’s going to go for the easier leads or conversions because that’s what it does; maximize conversions. This can get you into a vicious cycle, a negative feedback loop of sorts, where your campaign just continues to generate these lower quality leads.

To change this, we need to do a few things:

1. Setup offline conversions tracking to give Google Ads algorithm higher quality conversion data to train it to find higher quality leads and generate more sales. This is the main change we need to implement that's going to allow us to track marketing qualified leads and sales as a Google Ad Primary Conversion. This will train the bidding algorithm to bring us higher quality leads and sales.

2. Setup hcaptcha and/or Usebasin to prevent bot spam. This one is mostly only important it you think you're receiving bot spam. If you're just low quality leads but they're real people then I'd skip this step.

3. Properly optimize your campaign with your higher quality conversion data.

Now let's go!