Google Ads Not Converting Anymore? The 2025 Fix for Roofing, HVAC & Home Service Companies

Your Google Ads campaign was humming along—consistent leads, predictable costs, steady growth. Then, without warning, everything fell apart.

Clicks that used to cost $8 now cost $40. Your phone stopped ringing. No matter how many times you rebuild campaigns, tweak bids, or add negative keywords, nothing brings back those reliable leads. Google keeps pushing Local Service Ads, but the calls you do get are worthless—if you get any at all.

This isn’t just frustrating—it’s existential. When your business depends on inbound leads, every day your ads underperform puts you further behind.

But here’s what Google doesn’t want you to know: This isn’t your fault. The rules changed, and no one warned you.

That’s why we're hosting an exclusive webinar where I’ll show you:

  • The real reason your campaigns stopped converting (it has nothing to do with your keywords or ad copy)

  • How Google’s latest updates quietly broke lead gen for service businesses (and what to do about it)

  • A proven system to get qualified leads for less (without wasting money on LSAs or guesswork)

The webinar date will be announced soon—get on the early access list now and I’ll send you the invite the moment registration opens.

Your Google Ads campaign was humming along—consistent leads, predictable costs, steady growth. Then, without warning, everything fell apart.

Clicks that used to cost $8 now cost $40. Your phone stopped ringing. No matter how many times you rebuild campaigns, tweak bids, or add negative keywords, nothing brings back those reliable leads. Google keeps pushing Local Service Ads, but the calls you do get are worthless—if you get any at all.

This isn’t just frustrating—it’s existential. When your business depends on inbound leads, every day your ads underperform puts you further behind.

But here’s what Google doesn’t want you to know: This isn’t your fault. The rules changed, and no one warned you.

That’s why we're hosting an exclusive webinar where I’ll show you:

  • The real reason your campaigns stopped converting (it has nothing to do with your keywords or ad copy)

  • How Google’s latest updates quietly broke lead gen for service businesses (and what to do about it)

  • A proven system to get qualified leads for less (without wasting money on LSAs or guesswork)

The webinar date will be announced soon—get on the early access list now and I’ll send you the invite the moment registration opens.

Your Google Ads campaign was humming along—consistent leads, predictable costs, steady growth. Then, without warning, everything fell apart.

Clicks that used to cost $8 now cost $40. Your phone stopped ringing. No matter how many times you rebuild campaigns, tweak bids, or add negative keywords, nothing brings back those reliable leads. Google keeps pushing Local Service Ads, but the calls you do get are worthless—if you get any at all.

This isn’t just frustrating—it’s existential. When your business depends on inbound leads, every day your ads underperform puts you further behind.

But here’s what Google doesn’t want you to know: This isn’t your fault. The rules changed, and no one warned you.

That’s why we're hosting an exclusive webinar where I’ll show you:

  • The real reason your campaigns stopped converting (it has nothing to do with your keywords or ad copy)

  • How Google’s latest updates quietly broke lead gen for service businesses (and what to do about it)

  • A proven system to get qualified leads for less (without wasting money on LSAs or guesswork)

The webinar date will be announced soon—get on the early access list now and I’ll send you the invite the moment registration opens.

Limited-access training session launching soon!
Join the priority list to secure your spot.