Can You Optimize a Google Ad Campaign That’s Using Maximize Conversions Bid Strategy

Whether you're new to Google Ads or you're just new to using Maximize Conversions Bid Strategy, you're probably a little scared leaving it all up to Google's bidding algorithm to just 'figure it out' and generate good results for your campaign.

I used to feel the same way. I was taught to optimize a campaign using Manual CPC/Max Clicks Bid Strategies and that's it. I too thought that using one of the smart bidding strategies required me to relinquish all control over the campaign.

Turns out I was completely wrong! While it's true you can only make bid adjustments at the Device level and only if it's -100%, you can still EXCLUDE dimensions that are leading to a high cost and little to no conversions.

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