Starting a New Google Ad Campaign With Maximize Conversions Bid Strategy?

You may have heard you should never start a new Google Ad campaign off with an automated 'smart' bidding strategy like Maximize Conversions. In fact, I used to believe this as well.

That was until I actually started experimenting with Max Conversions Bid Strategy myself. First I started doing Google Ad Experiments, allocating anywhere from 30-50% of the campaign's budget to the experiment. I would just test switching the bid strategy to Max Conversions. While the experiments are still running, I'm pretty surprised by how many are performing better than the control campaign.

So much so that I decided to start off a new campaign I was managing with Max Conversions Bid Strategy from day 1. The result? It's averaging a very nice cost per conversion from the get-go.

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