Is the Google Analytics Integration Not Working for Your Webflow Website?
I recently had a client email me because they were having trouble integrating Google Analytics with their new Webflow website I built for them.
Webflow has a native Google Analytics integration where you can just enter your Google Analytics Tracking ID and click 'Save Changes' and 'Publish':
Seems easy enough right?
Sign up for free access to this post
Free members get access to complete blog posts like this one, plus exclusive Google Ads strategies and case studies.
I recently had a client email me because they were having trouble integrating Google Analytics with their new Webflow website I built for them.
Webflow has a native Google Analytics integration where you can just enter your Google Analytics Tracking ID and click 'Save Changes' and 'Publish':
Seems easy enough right?
Well, here's where the confusion lies and the problem my client was having; this integration is only for Universal Analytics, which is a specific version of Google Analytics. You can tell by looking at the tracking ID. It starts with "UA".
What's wrong with that?
Well if you go create a new Google Analytics account for a new website today, you don't get Universal Analytics. You get Google Analytics 4 by default, which is their latest iteration of Google Analytics and it has a different type of tracking ID.
You'll recognize a Google Analytics 4 tracking ID because it starts with "G" instead of "UA".
To install Google Analytics 4 into Webflow, you'll simply copy the script and paste it in the Custom Code section of your Webflow site.
You can find the Google Analytics 4 script in the admin area. Click on the gear icon in the bottom left corner of the screen and then click on 'Data Streams':
Click on the Data Stream for your website:
Next click on the dropdown arrow to reveal the script:
Then you'll find the script for installing on your Webflow website. Go ahead and copy that to your clipboard:
Then paste:
Hit 'Save Changes' and 'Publish' and you're good to go!