You set up a Google Analytics Goal for the contact form on your site or maybe it's an optin form for your newsletter or PDF download. You confirmed it's working and you're ready to rock!
A month or so down the road you start to notice that you're actually getting more form submissions than your Google Analytics Goal is reporting. What the hell?!
How could this be? How do you fix this so you can get more accurate conversion data?
It's okay though, you don't need the data to be 100% accurate. So long as you're getting most of the form submission conversion data, you can still identify which marketing channels and demographics are driving results.
This FREE 6 Lesson Course Shows You How to Set Up Google Ad Conversion Tracking for Lead Gen Campaigns using Google Tag Manager.