Google Ads vs Facebook Ads: Where Should You Spend Your Ad Dollars?

I've been helping businesses with their PPC ad campaigns for 6+ years now. A lot of clients wonder whether or not I recommend Google Search Ads or Facebook Ads.

I've had several campaigns that I ran on Google Search Ads and Facebook Ads because that's what the client wanted.

In almost every situation, Google Search Ads did a better job bringing in actual customers whereas Facebook Ads lead to mostly vanity metrics like comments and 'likes'.

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