When setting up a Google Ad Campaign, if your business has a phone # listed on your website then you’ll want to make sure you’re setting up call conversion tracking for all visitors regardless what device they’re using.

It’s different based on which device they’re using. On mobile device, users will simply tap the phone # to initiate the call. I call this ‘click to call’ but you can also call it ‘tap to call’.  Mobile users rarely ever read off the number on the website and manually dial it. 

For desktop users, they will usually read the # off the website and manually dial it on their 2nd device; a phone. Rarely do desktop users just click to call the # directly on the website like mobile users. It happens, especially for some users who are in the Apple ecosystem but it’s not as common.

Tablet users it’s a mix, some will tap to call directly from their tablet or they’ll read the phone # displayed on the website and dial it using their phone.

To account for all of these different users we need to set up 2 different types of call conversion tracking on your website.

For tracking calls from desktop & tablet users who are reading the phone # off the website and manually dialing it, you want to use this one:

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For tracking calls from mobile & tablet users who are tapping to call, you want to use this one:

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This will still technically track click to calls as conversions no matter the device they’re using but it just more typically happens via mobile users.

If you’re willing to spend a little money, you could also just get WhatConverts software to track all types of call conversions as one. This also lets you track offline sales conversions as well which can really make the difference in how profitable your campaign is.