Tracking Google Ad Call Conversions For All Devices; Mobile, Tablet & Desktop

When setting up a Google Ad Campaign, if your business has a phone # listed on your website then you’ll want to make sure you’re setting up call conversion tracking for all visitors regardless what device they’re using.

It’s different based on which device they’re using. On mobile device, users will simply tap the phone # to initiate the call. I call this ‘click to call’ but you can also call it ‘tap to call’.  Mobile users rarely ever read off the number on the website and manually dial it. 

For desktop users, they will usually read the # off the website and manually dial it on their 2nd device; a phone. Rarely do desktop users just click to call the # directly on the website like mobile users. It happens, especially for some users who are in the Apple ecosystem but it’s not as common.

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