Does Google Search Ads Impact Organic Search Traffic?

Building organic search traffic to a new blog or website can take quite a long time. We’re talking months, maybe longer depending on the keywords you're trying to rank for.

Obviously, you can pay for your website to show up under any keyword via Google Ads. However, once you stop paying, you stop getting traffic. Right?

Or is it possible that a Google Ad Campaign contributes to improved organic search rankings and traffic?

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