Should You Create Dedicated Landing Pages for Your Google Ad Campaign?

Deciding where to send your traffic is one of the first big decisions you must make when setting up your Google Ad campaign.

Should you send them to your main website or should you create dedicated landing pages (i.e. squeeze pages) for your Google Ad campaign? You know, those landing pages without navigation and focused on leading the visitor down a single path of action.

I'll typically start all campaigns with the main website because even if I end up using a dedicated landing page, a good percentage of visitors to the landing page will go to main website and convert there.

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