Google Ads Case Study: From Zero to 17 Conversions in Just 3 Weeks



A demolition company came to me frustrated that their Google Ads campaign wasn’t working—it was getting few clicks and zero conversions. After reviewing their setup, I discovered that:

Conversion tracking wasn’t properly set up, meaning they had no visibility into actual leads.

Their original campaign wasn’t optimized to drive results.

What We Did

Fixed their conversion tracking to ensure all leads were accurately tracked.

Launched a brand-new campaign with the right targeting, bidding strategy, and ad structure.

Focused on high-intent search terms to attract ready-to-buy customers.

Results After Just 3 Weeks

📈 17 conversions

💰 $23 cost per conversion (extremely profitable for their industry)

This campaign is already delivering high-quality leads at a low cost, and we’re continuing to optimize for even better performance.

Need more leads for your demolition or construction business? Let’s talk!