Why Roofing Companies Need Multi-Step Forms (Not Basic Contact Forms)
Stop losing roofing leads to simple contact forms. Learn how multi-step booking forms can triple your conversion rate and generate more qualified estimates.
Here's a question every roofing contractor needs to answer: What happens after someone clicks your ad?
If they land on a page with a basic contact form, you're probably converting 2-3% of that traffic. That means 97 out of 100 people who clicked your ad leave without contacting you.
The Basic Contact Form Trap
Most roofing websites use some version of 'Name, Email, Phone, Message' contact forms. They're simple to set up, but they're terrible at generating leads.
- ❌ No Project Qualification - You don't know if they need a full replacement, repair, or just have a question
- ❌ No Urgency Indicator - Is this an emergency leak or a price-shopping homeowner planning for next year?
- ❌ High Friction for Serious Buyers - Homeowners with real roofing needs want to provide details
- ❌ Low Friction for Tire Kickers - Anyone can submit 'looking for a quote' in 10 seconds
- ❌ No Service Showcase - Can't display your roofing services and pricing
Introducing: The Roofing Lead Gen Template
Multi-step forms solve the qualification problem by collecting the information you need to qualify leads WITHOUT overwhelming prospects. Included free with your Freak.Marketing membership.
🏠 Complete Roofing Services Landing Page
Everything you need to convert visitors into booked estimate appointments
What's Included:
- Service type selection
- Property details
- Preferred date/time
- Contact information
- Hero section with CTAs
- Service packages showcase
- Appointment scheduling
- Trust indicators
- Before/after photos section
What Makes This Different?
Multi-Step Forms Solve the Qualification Problem
Multi-step forms work because they collect the information you need to qualify leads WITHOUT overwhelming prospects. Each step takes seconds. The progress bar shows them how close they are to finishing.
📅 Appointment Scheduling
Let homeowners choose their preferred date and time for the estimate right in the form.
💼 Service Package Showcase
Display your roofing services (repair, replacement, inspection, maintenance) with pricing ranges before the form starts.
📱 Mobile-Optimized
Most roofing searches happen on mobile (especially emergency repairs). This template converts mobile traffic.
🎯 Roofing-Specific Design
Pre-built with trust indicators (licensed & insured, warranty info, years in business) and messaging that resonates with homeowners.
What You Get:
- ✅ Complete React landing page template
- ✅ 4-step appointment booking form
- ✅ Service packages section with pricing
- ✅ Appointment scheduling (date & time)
- ✅ Mobile-responsive design
- ✅ Roofing-specific design and messaging
- ✅ Built-in spam protection
- ✅ UseBasin integration (no backend needed)
- ✅ Comprehensive setup guide
- ✅ Access to all 9 templates (2 base + 7 industry)
- ✅ Complete Google Ads course
- ✅ Automation scripts
What Better Conversion Means for Your Business
Let's run real numbers. Say you're spending $4,000/month on ads and getting 500 clicks.
With a basic contact form (2% conversion) - 500 clicks × 2% = 10 leads/month
With a multi-step booking form (7% conversion) - 500 clicks × 7% = 35 leads/month
That's 25 additional leads per month.
If your average roofing job is $8,000 and you close 20% of leads, those extra 25 leads generate $40,000/month in additional revenue.
Perfect For:
- ✓ Roofing contractors
- ✓ Roof repair specialists
- ✓ Roof replacement companies
- ✓ Commercial roofing services
- ✓ Emergency roof repair
- ✓ Roofing installation contractors
- ✓ Roofing maintenance services
- ✓ Storm damage specialists
Included with Freak.Marketing Membership
Get this template plus 8 more, plus our complete Google Ads course, automation scripts, and more—all for one price.
$197
One-time payment
Covered by our 90-day Implementation Guarantee.
Frequently Asked Questions
Do I need coding experience?
No. Basic customization (company name, colors, services, pricing) requires zero coding. Just update a simple config file with your details.
How do I receive form submissions?
The template integrates with UseBasin (free for up to 50 submissions/month). You'll receive email notifications for each booking request. You can also connect to your CRM or any form service.
Can I customize the services?
Absolutely! Add, remove, or modify roofing services, descriptions, and pricing in the config file—no code editing required.
What's included with Freak.Marketing membership?
Everything! This template plus 8 more (2 customizable base templates + 6 other industry templates), our complete Google Ads Lead Quality Mastery Course, automation scripts, landing page training, and lifetime access to all future updates.
Get instant access to all templates and course content
The 90-Day Implementation Guarantee
If you apply the process for 90 days and still do not see meaningful progress in lead quality, we will work with you to identify what is missing. If that still does not move the needle, we will refund 100%.
To qualify, you agree to:
Put the course into practice in an active Google Ads account, keep it running consistently, and track your results. Ask for support when you get stuck so we have a fair shot to help you improve.
What "meaningful progress" looks like:
Fewer junk inquiries, fewer irrelevant clicks, and a higher share of qualified prospects. If, after 90 days of best-effort implementation and our assistance, those signals don't improve, we'll refund your purchase.
How to request a refund:
Email support within 90 days of purchase with simple evidence that you implemented the training and kept campaigns active. We'll review promptly, help if we can, or issue a full refund.