Search Engine Marketing

Jan
31
Should You Put Branded Keyword Terms In A Separate Google Ad Campaign?

Should You Put Branded Keyword Terms In A Separate Google Ad Campaign?

You're running a Google Search Ad Campaign, and you've decided to target your company's branded keyword terms like "Acme Inc.
1 min read
Dec
05
Adding "Pricing" & "Price" as Negative Keywords to Your Google Search Ad Campaign?

Adding "Pricing" & "Price" as Negative Keywords to Your Google Search Ad Campaign?

When advertising in Google Search for a given service like say 'junk removal', a common search query you'll come across
1 min read
Nov
29
How Many Keywords Should Go In A Single Google Ad Group?

How Many Keywords Should Go In A Single Google Ad Group?

Over the years there's been a fair amount of debate on this topic. On one hand, you have people who
1 min read
Nov
05
Top 5 Reasons Why Your Local Google Ad Lead Gen Campaign Is Failing

Top 5 Reasons Why Your Local Google Ad Lead Gen Campaign Is Failing

You're using Google Ads to drive leads for your local business and results have been... not very good. You see
2 min read
Oct
26
How Important Is Your Google Ad Cost per Click (CPC)?

How Important Is Your Google Ad Cost per Click (CPC)?

You've got your Google Ad Campaign setup and generating some clicks. The problem is, your cost per click seems really
1 min read
Oct
24
How Important is Google Ad’s Ad Strength Metric?

How Important is Google Ad’s Ad Strength Metric?

So you created a new Responsive Search Ad (RSA) in Google Ads. You think the copy is great, there's just
1 min read
Oct
17
Should You Have More Than One Responsive Search Ad (RSA) In Each Google Ad Group?

Should You Have More Than One Responsive Search Ad (RSA) In Each Google Ad Group?

Google Ads made RSA the main and only ad type you can create now for Google Search Ad Campaigns. RIP
1 min read
Sep
05
Should You Run Google Ads if You Already Have Great Organic Rankings?

Should You Run Google Ads if You Already Have Great Organic Rankings?

This was a question I came across recently with a colleague who had a boss that was questioning the use
1 min read
Aug
24
Should You Drive Google Ad Traffic Directly to Your Amazon Listing?

Should You Drive Google Ad Traffic Directly to Your Amazon Listing?

You're selling a book or product on Amazon and you're wanting to drive more traffic and potential sales to your
2 min read
Jul
10
How to Know Which Lead Came From Which Keyword in Google Ads

How to Know Which Lead Came From Which Keyword in Google Ads

You've got your Google Ad campaign off to a great start, or so you think. You're getting clicks and you're
1 min read