Search Ads

Dec
05
Adding "Pricing" & "Price" as Negative Keywords to Your Google Search Ad Campaign?

Adding "Pricing" & "Price" as Negative Keywords to Your Google Search Ad Campaign?

When advertising in Google Search for a given service like say 'junk removal', a common search query you'll come across
1 min read
May
21
How to Structure your Google Ad Campaigns & Ad Groups

How to Structure your Google Ad Campaigns & Ad Groups

When creating your first Google Ad Campaign, you have to make a lot of decisions. One of the biggest decisions
1 min read
May
15
How to Improve the Results of Your  Google Ad Campaign

How to Improve the Results of Your Google Ad Campaign

You have a Google Ad Campaign up and running, generating clicks. You think it's generating good results for you but
1 min read
Aug
10

Should You Run a Branded Google Ad Campaign for Your Business?

When people search for your business name on Google. Should you have your ads show up or not? That is
1 min read
Jul
03

Collecting GCLID From Google Ads and Adding It to a Hidden Form Field

If you're reading this, it means you're probably trying to set up offline conversion tracking [https://freak.marketing/google-ad-offline-conversion-tracking-return-on-ad-spend/] for
1 min read
May
30
Should You Hire Separate Ad Managers for Your Social and Search Ad Campaigns?

Should You Hire Separate Ad Managers for Your Social and Search Ad Campaigns?

So you're looking to outsource your digital ad management and you're not sure what to look for. You know you
2 min read
Apr
15
Top 3 Ways To Optimize Your Google Search Ad Campaign & Increase ROAS

Top 3 Ways To Optimize Your Google Search Ad Campaign & Increase ROAS

Is your cost per conversion too high? Are you disappointed with your Google Search Ad Campaign's return on ad spend?
2 min read
Jan
21
Should you only use exact match keywords in Google Ads Search Campaign?

Should you only use exact match keywords in Google Ads Search Campaign?

When setting up your Google Ad Search Campaign, deciding on the right keyword match types to use can really have
2 min read