PPC Ads

May
25
Google Ads vs Facebook Ads: Which is Best for Advertising a Law Firm?

Google Ads vs Facebook Ads: Which is Best for Advertising a Law Firm?

You have a law firm you're wanting to advertise via PPC ads but you're not sure if you should run
1 min read
May
23
Which Products and Services Do Best on Facebook Ads?

Which Products and Services Do Best on Facebook Ads?

These days I mostly focus on managing Google Ads for my clients and don't do any Facebook Advertising. In fact,
1 min read
Apr
23
Should You Apply the 'Google Ad Recomendations' In Your Google Ad Account?

Should You Apply the 'Google Ad Recomendations' In Your Google Ad Account?

For anyone that has spent any time in a Google Ads Account managing a Google Ad Campaign, one of the
1 min read
Mar
22
Why Data-Driven Marketers Hate Email Addresses On Websites

Why Data-Driven Marketers Hate Email Addresses On Websites

I've been a freelance PPC advertiser for almost 8 years now and I've set up conversion tracking and campaigns for
1 min read
Aug
29
Should You Run Google Ads Under Competitor Branded Keywords?

Should You Run Google Ads Under Competitor Branded Keywords?

You either already have a Google Ad Campaign running or you're about to start one. You may be wondering if
2 min read
May
30
Should You Hire Separate Ad Managers for Your Social and Search Ad Campaigns?

Should You Hire Separate Ad Managers for Your Social and Search Ad Campaigns?

So you're looking to outsource your digital ad management and you're not sure what to look for. You know you
2 min read
May
17
Case Study: Generating a 752.91% Return on Ad Spend with My First Google Shopping Ad Campaign

Case Study: Generating a 752.91% Return on Ad Spend with My First Google Shopping Ad Campaign

If you're struggling to generate sales for your ecommerce shop and still haven't tried Google Shopping Ads then you may
2 min read
Feb
07
Google Ads vs Facebook Ads: Where should you spend your ad dollars?

Google Ads vs Facebook Ads: Where should you spend your ad dollars?

I've been helping businesses with their PPC ad campaigns for 6+ years now. A lot of clients wonder whether or
1 min read
Jan
12
How much should you pay per lead with your PPC ad campaign?

How much should you pay per lead with your PPC ad campaign?

Obviously, in a perfect world, you'd love to be able to just name your lead price and sit back as
2 min read