Should You Use Online Appointment Scheduling for Lead Gen Campaigns?
Online appointment scheduling via your website using apps like Acuity Scheduling and Calendly have become really popular. They can work
Best Digital Ad Platform for Criminal Lawyer Lead Generation
You're either a criminal lawyer yourself, or you have a criminal lawyer-client
in need of leads. Either way, you're probably
Should You Use The Google Ad Call Ad Extension for Local Lead Gen Campaigns?
Most of the Google Ad campaigns I manage for clients are what you would consider 'local lead gen' campaigns. The
How To Know Which Leads Came From Google Ads?
This scenario may sound familiar to you. A local business hires you to manage
their Google Ads, so you set
Case Study: Increasing Landing Page Conversion Rate By 93% Using VideoAsk
I had been managing this clients Google Search Ad Campaign for a month or so
before I was able to
Struggling to Increase Your Google Ad Campaign's Lead Quality?
So you have a Google Ad campaign set up to generate leads for your business but
you have a problem;
Maximize Conversions vs Target CPA Bid Strategy: Which is best for lead gen campaigns?
When managing a lead gen campaign in Google Ads, many want to know which
automated bid strategy they should use
How much should you pay per lead with your PPC ad campaign?
Obviously, in a perfect world, you'd love to be able to just name your lead
price and sit back as
Which Google Ad Bid Strategy is best for lead generation campaigns?
You're preparing to set up a new Google Ad campaign for your business and your
goal is simply to generate