Lead Generation

Oct
28
Should You Use Online Appointment Scheduling for Lead Gen Campaigns?

Should You Use Online Appointment Scheduling for Lead Gen Campaigns?

Online appointment scheduling via your website using apps like Acuity Scheduling and Calendly have become really popular. They can work
1 min read
Mar
27
Best Digital Ad Platform for Criminal Lawyer Lead Generation

Best Digital Ad Platform for Criminal Lawyer Lead Generation

You're either a criminal lawyer yourself, or you have a criminal lawyer-client in need of leads. Either way, you're probably
1 min read
Nov
17
Should You Use The Google Ad Call Ad Extension for Local Lead Gen Campaigns?

Should You Use The Google Ad Call Ad Extension for Local Lead Gen Campaigns?

Most of the Google Ad campaigns I manage for clients are what you would consider 'local lead gen' campaigns. The
1 min read
Jul
11
How To Know Which Leads Came From Google Ads?

How To Know Which Leads Came From Google Ads?

This scenario may sound familiar to you. A local business hires you to manage their Google Ads, so you set
2 min read
May
07
Case Study: Increasing Landing Page Conversion Rate By 93% Using VideoAsk

Case Study: Increasing Landing Page Conversion Rate By 93% Using VideoAsk

I had been managing this clients Google Search Ad Campaign for a month or so before I was able to
2 min read
Mar
08
Struggling to Increase Your Google Ad Campaign's Lead Quality?

Struggling to Increase Your Google Ad Campaign's Lead Quality?

So you have a Google Ad campaign set up to generate leads for your business but you have a problem;
1 min read
Jan
17
Maximize Conversions vs Target CPA Bid Strategy: Which is best for lead gen campaigns?

Maximize Conversions vs Target CPA Bid Strategy: Which is best for lead gen campaigns?

When managing a lead gen campaign in Google Ads, many want to know which automated bid strategy they should use
1 min read
Jan
12
How much should you pay per lead with your PPC ad campaign?

How much should you pay per lead with your PPC ad campaign?

Obviously, in a perfect world, you'd love to be able to just name your lead price and sit back as
2 min read
Dec
19
Which Google Ad Bid Strategy is best for lead generation campaigns?

Which Google Ad Bid Strategy is best for lead generation campaigns?

You're preparing to set up a new Google Ad campaign for your business and your goal is simply to generate
1 min read