Should You Put Branded Keyword Terms In A Separate Google Ad Campaign?
You're running a Google Search Ad Campaign, and you've decided to target your company's branded keyword terms like "Acme Inc.
Should You Run a Google Ads 'Call Only' Ad Campaign?
When setting up a Google Search Ad, you have the option to create what is called a "Call Only Ad"
Adding "Pricing" & "Price" as Negative Keywords to Your Google Search Ad Campaign?
When advertising in Google Search for a given service like say 'junk removal', a common search query you'll come across
How Many Keywords Should Go In A Single Google Ad Group?
Over the years there's been a fair amount of debate on this topic. On one hand, you have people who
Should You Have More Than One Responsive Search Ad (RSA) In Each Google Ad Group?
Google Ads made RSA the main and only ad type you can create now for Google Search Ad Campaigns. RIP
Should You Run Google Ads if You Already Have Great Organic Rankings?
This was a question I came across recently with a colleague who had a boss that was questioning the use
Should You Drive Google Ad Traffic Directly to Your Amazon Listing?
You're selling a book or product on Amazon and you're wanting to drive more traffic and potential sales to your
How to Know Which Lead Came From Which Keyword in Google Ads
You've got your Google Ad campaign off to a great start, or so you think. You're getting clicks and you're
Is It a Good Idea to Restructure Your Google Ad Campaigns?
You've had your Google Ad Campaign(s) running for a while now and they're generating a decent cost per conversion.