Digital Advertising

Feb
16
How To Track Website Conversions

How To Track Website Conversions

You have a spiffy new website for your business and you're ready to start leveraging this beautiful asset to generate
1 min read
Dec
14
Should You Link to PDF Brochures on Your Website?

Should You Link to PDF Brochures on Your Website?

In the past year I came across this interesting situation with a couple clients I'm managing Google Ads for; they
1 min read
Sep
21
The Best Digital Ad Strategy for New Ecommerce Shops?

The Best Digital Ad Strategy for New Ecommerce Shops?

Launching a new eCommerce shop can be quite challenging. The main issue is, unlike brick 'n' mortar shops that rely
2 min read
Jun
18
What’s a Good Click-Thru Rate (CTR) for Your Google Ad Campaign?

What’s a Good Click-Thru Rate (CTR) for Your Google Ad Campaign?

This is a pretty common question and in my opinion, it's kind of a loaded question. It implies that click-thru
2 min read
Jun
15
Should You Track Conversions for Brand Awareness Ad Campaigns?

Should You Track Conversions for Brand Awareness Ad Campaigns?

You're about to set up a brand awareness ad campaign and you're not quite sure if you should bother setting
1 min read
May
02
How I'd Market And Sell An Indie Film Online

How I'd Market And Sell An Indie Film Online

I recently came across someone who was looking for help getting their indie film more exposure online. I haven't had
2 min read
Mar
27
Best Digital Ad Platform for Criminal Lawyer Lead Generation

Best Digital Ad Platform for Criminal Lawyer Lead Generation

You're either a criminal lawyer yourself, or you have a criminal lawyer-client in need of leads. Either way, you're probably
1 min read
Jan
10
How to Track Form Submissions as Conversions Without a "Thank You" Page?

How to Track Form Submissions as Conversions Without a "Thank You" Page?

One of the most common ways to track form submission conversions is by tracking  the number of people reach the
2 min read