How To Track Website Conversions
You have a spiffy new website for your business and you're ready to start leveraging this beautiful asset to generate
Should You Link to PDF Brochures on Your Website?
In the past year I came across this interesting situation with a couple clients I'm managing Google Ads for; they
What’s a Good Click-Thru Rate (CTR) for Your Google Ad Campaign?
This is a pretty common question and in my opinion, it's kind of a loaded question. It implies that click-thru
Should You Track Conversions for Brand Awareness Ad Campaigns?
You're about to set up a brand awareness ad campaign and you're not quite sure if you should bother setting
How I'd Market And Sell An Indie Film Online
I recently came across someone who was looking for help getting their indie film
more exposure online. I haven't had
Best Digital Ad Platform for Criminal Lawyer Lead Generation
You're either a criminal lawyer yourself, or you have a criminal lawyer-client
in need of leads. Either way, you're probably
