Conversions

Dec
29
How To View UTM Campaign Conversion Data in GA4

How To View UTM Campaign Conversion Data in GA4

You've started setting up Google Analytics 4 (GA4) and you've managed to set up conversion tracking. Now you just need
1 min read
Dec
26
7 Simple Rules To Optimize Your Landing Page For Conversions

7 Simple Rules To Optimize Your Landing Page For Conversions

You're getting ready to start an ad campaign and you want to make sure your landing page or website is
2 min read
Oct
31
What Is Conversion Tracking?

What Is Conversion Tracking?

You're getting ready to start marketing and advertising your new website but you keep reading about how you should set
1 min read
Jul
22
Should Google Ad Call Conversions be a Primary or Secondary Conversion?

Should Google Ad Call Conversions be a Primary or Secondary Conversion?

I've managed many Google Ad Campaigns over the years, and close to 99% of all lead gen campaigns I've managed
2 min read
Jul
02
Track Carrd.co Form Submissions as a Google Ad Conversion

Track Carrd.co Form Submissions as a Google Ad Conversion

You have a sweet new Carrd.co landing page and you're wanting to advertise it via Google Ads. There's just
1 min read
Jun
15
Should You Track Conversions for Brand Awareness Ad Campaigns?

Should You Track Conversions for Brand Awareness Ad Campaigns?

You're about to set up a brand awareness ad campaign and you're not quite sure if you should bother setting
1 min read
May
30
Google Analytics and Google Ads Conversion Numbers Aren’t Matching

Google Analytics and Google Ads Conversion Numbers Aren’t Matching

You have conversion tracking set up for Google Ads and Google Analytics. Your Google Ad Campaign is well underway generating
2 min read
May
15
How to Improve the Results of Your  Google Ad Campaign

How to Improve the Results of Your Google Ad Campaign

You have a Google Ad Campaign up and running, generating clicks. You think it's generating good results for you but
1 min read
Mar
07
Your Google Ad Campaign Started off Great Now It Struggles to Convert

Your Google Ad Campaign Started off Great Now It Struggles to Convert

Your Google Ad Campaign started off great! You were getting a lot of conversions and everything was great, but then
2 min read
Feb
09
Should You Switch Your Google Ad Bid Strategy if Your Campaigns Stops Converting?

Should You Switch Your Google Ad Bid Strategy if Your Campaigns Stops Converting?

Your Google Ad Campaign was off to a great start, you were getting a decent amount of conversions, then all
1 min read