Are you struggling to increase the quality of leads coming from your Google Ad campaign?
1 min read

Are you struggling to increase the quality of leads coming from your Google Ad campaign?

Are you struggling to increase the quality of leads coming from your Google Ad campaign?

So you have a Google Ad campaign set up to generate leads for your business but you have a problem; you seem to be getting a lot of low quality leads and you're not sure how to optimize the campaign to increase the quality of leads.

In order to effectively optimize a lead gen campaign to increase the quality of leads is to set up something called 'offline conversion tracking'. It requires you to be using a sales CRM to track every lead that turns into a sale.

You then are able to sync this sales data with your Google Ad campaign so you can start identifying which keywords, ads, demographics, locations, time of day, day of week and devices are generating the most sales.

You can then use this data to make the necessary adjustments required to increase lead quality and overall return on ad spend for the campaign.

Using offline conversion tracking is really the only way to increase lead quality at scale for your Google Ad lead gen campaign.

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