I recently published about the success I had using Google Shopping Ads with an eCommerce client of mine. Running Google Shopping Ads for an eCommerce shop should be a no-brainer at this point but some have asked me if it's better than running a normal Google Search Ad campaign.
From my experience, it's worth running both Shopping Ads and your normal Search Ads to see which performs better or to just maximize sales by having your ads take up more screen real estate on the Google search results page.
I've seen both situations where the Shopping Ad Campaign would outperform the Search Ads for the same product but I've also seen the reverse; Search Ads outperforming the Shopping Ads.
Ultimately, you have much more control over a Search Ad campaign. This is a huge pro compared to Shopping Ads.
Test them both out and see what kind of results you get.